LUKE SPRINGER

Mr. Luke (@iam.mrluke) has been sharing his life as a primary school teacher online for the past 4 years, primarily documenting his classroom experiences, but also his personal life. Having amassed almost 2 million followers across multiple social media platforms, he is known not only for his dedication and passion for education, but also his infectious energy and enthusiasm when creating and sharing his stories. A reality that is far different to the one that he originally believed a teacher was allowed to have at the beginning of his teacher career 10 years ago. However, one now that he feels is vital to promote education and inspire future educators.

From Private Profiles to PlaySchool: Changing the Digital Narrative to Help Promote Education

In today's digital age, social media has become the norm for individuals and businesses alike, offering an unprecedented opportunity to connect, share information, and engage with audiences locally, and around the world. But what about teachers and those who work in education? Should they stay clear from social media? Run in the opposite direction and pretend it doesn’t exist? Not according to Luke, also known as Mr. Luke, a male primary school teacher who has successfully built a social media following of almost 2 million followers across his online platforms.

Luke's journey challenges the stigma around teachers and social media, demonstrating the power of online platforms in promoting education and allowing parents, the school community, and others to see teachers as not only educators, but as humans beyond the classroom too. By sharing his experiences and accomplishments, including an appearance on ABC PlaySchool and voicing characters on the children's show Reef School, Luke offers a direct insight into 'teacher life' and helps change the negative narrative surrounding education in the media.

In this presentation, Luke discusses the benefits (and concerns) of educators sharing their work online, offering valuable insights into building a successful online presence while promoting the teaching profession in a positive light. Whether you're a teacher looking to amplify your impact, an intrigued leader, or an aspiring educator eager to explore the world beyond a private profile, come uncover the potential of social media in education and join Luke as he shares his journey. Be part of the conversation and discover how educators can thrive on social media while fostering meaningful connections and changing the narrative of education.